"Story of the Growth of the Eco Lash Lift Customizing System"
Hello, today I want to write about a somewhat personal but crucial topic - the story behind the 'Eco Lash Lift Customizing System,' which is the foundation of our brand. As a lash treatment expert for 20 years, I had a lingering question about the damage to eyelashes observed in clients upon their return visits after the procedure. The persistent question was, 'Is there a principle and method to minimize damage to the customer's eyelashes?' This contemplation and concern marked the beginning of Eco Lash Lift.
Since then, I tried every product that claimed to reduce eyelash damage. The more products I used, the more curiosity and questions arose about their ingredients. Despite the abundance of products, some lacked clear information about their components, making it challenging to assess whether the product was safe and damage-free. As I delved deeper into studying, I realized the inadequacy of my knowledge in chemistry and ingredients. This led me to embark on a journey of learning about chemistry and ingredients, and meeting a great mentor further solidified my belief that we could create eyelash products at a global scientific standard.
With the conviction that I could contribute to the market by developing safer and healthier products, I initiated the research on the 'Eco Lash Lift Customizing System.' Initially aiming for safe ingredients for eyelashes, the idea evolved into creating environmentally friendly, vegan, and cruelty-free cosmetics. Countless considerations were made to realize a product that brings together people, animals, and nature to achieve beautiful beauty. The journey involved careful consideration of each ingredient, and we proudly share detailed information about the ingredients used in creating Eco Lash Lift on our blog. This transparency not only showcases our confidence to consumers but also serves as a commitment to continue contemplating and keeping these points in mind for future products.
Today, I want to delve into the specific considerations I made and the conclusions reached to ensure that Eco Lash Lift is healthy and safe for individuals.
1. How can we minimize hair damage?
As the number of treatments increases, the likelihood of eyelash damage for clients also rises. I began contemplating if there was a way to reduce hair damage, even with repetitive treatments. The core of Eco Lash Lift emerged from this inquiry. The obvious solution was to remove substances that increase damage and generously mix ingredients that can reduce damage.
In the case of Eco Lash Lift Step 1 Softening Cream, the reducing agent 'Cysteamine,' which can effectively and deeply break the intricate bonds of eyelashes, is used. This substance is more finely composed than hair, specifically targeting the delicate structure of eyelashes to reduce damage. The product is designed to facilitate strong disulfide bond reduction using the inherent alkaline power of the reducing agent, without the need for additional Ethanolamine or Ammonium for rapid softening.
Moreover, ingredients such as Keratin, Collagen, Peptides, and Amino Acids are added in generous amounts throughout the product, focusing on strengthening and nourishing the hair without interfering with the perming function. Additionally, the product includes CMC cream, Bonding cream, pH Balancer, and Shield Essence, specially designed for each step out of a total of 8 steps, to reduce customer damage systematically. This ensures that practitioners can easily maintain the health of the customer's hair without causing damage.
2. Can we eliminate the characteristic unpleasant smell of perm solutions?
I believe many have experienced the distinctive unpleasant smell after getting a perm at a salon. Since most eyelash perm solutions are implemented using similar principles as hair perm solutions, there can be a specific odor during eyelash procedures. Due to the proximity of eyelashes to the nose and the sensitivity of customers to odors during the procedure, eliminating this smell became a particular focus. Practitioners who use Eco Lash Lift often mention that it has a less unpleasant smell compared to other products, providing a pleasant experience.
In Eco Lash Lift Step 1 Softening Cream, which is often the major contributor to the unpleasant perm smell, an essential fragrance component with a banana scent was added. Especially for customers sensitive to scents, the formulation excluded thioglycolic acid, which typically has a strong odor in perm solutions. This helped alleviate concerns from customers who may worry about the use of harsh chemicals during eyelash procedures.
Additionally, in Step 3, Bonding cream, I added the (personally favored) fragrance of bergamot essential oil to create a pleasant atmosphere for both the customer and practitioner after the oxidation process. Careful attention was given to the design of all products to ensure distinctly different and more agreeable scents.
3. What are safer ingredients?
When inducing chemical reactions (which may vary depending on the sensitivity of the skin or hair), it's essential to choose ingredients based on safety rather than just raw material costs. I believed that excluding components that are widely discussed in academia or designated as hazardous in other countries, provided there are alternatives, is the best choice for consumers.
Many products commonly use Thioglycolic acid, which raises concerns for use near the eyes, in perms. However, in the case of Eco Lash Lift Step 1 Softening Cream, the reducing agent is made from "Cysteamine", produced by electrolyzing HCL, which can reside on hair and cause damage. This eliminates the component that can cause damage by residing on the hair.
Additionally, in Eco Lash Lift Step 2 Fixing Cream, hydrogen peroxide is used instead of Sodium Bromate, which has been designated as a carcinogen in Canada and Europe. Efforts were made to minimize the content of Hydrogen Peroxide while adding a bonding enhancer to reduce hair damage and increase stability.
With various considerations and through multiple trials and errors, the Eco Lash Lift Customizing System was introduced to the market in 2022. Even now, practitioners who shared similar concerns continue to show love and support for the product, providing strength and inspiration.
The Eco Lash Lift Customizing System may still have room for further improvement as science progresses, and research into healthier alternatives continues. Each time, our goal is to be a beauty research institute that explores the best possible products for our customers. Please Look forward again to the evolving ElysiaLab2.0 in the future.